Game Plan for Super Bowl Commercials: Avoid Politics
By REUTERS JAN. 31, 2018, 6:09 A.M. E.S.T.
The article is about the game plan for Super Bowl Commercials. The main objective of this plan is to stay away from anything political during the U.S. football championship between the New England Patriots and Philadelphia Eagles.
Advertisers are likely to stick with proven strategies, such as comedy or positive emotions. Makers of cars, snacks and electronics are some of the favorite heart-warming and humorous commercials that will grab viewers attention. According to Derek Rucker, marketing professor at Northwestern University's Kellogg School of Management, it is expected to see a lot more safe ads.
The NFL stated that the program is not a place for anything that could be viewed as a political statement.